Privacy Policy

1. Information We Collect

We collect both personal and non-personal information in the following ways.

A. Information You Voluntarily Provide

When you interact with our Site or Services, you may choose to provide:

• Email address for receiving Audit access or results, product delivery, and related communications
• Audit responses submitted through the Nutrition Friction Audit™
• Intake information you provide when purchasing or completing Real RDA Plan™
• Purchase information, billing details handled by our payment processor
• Support messages and any information you include when you contact us

B. Automatically Collected Information

When you visit the Site, we may automatically collect certain information using cookies, log files, and similar technologies, including:

• IP address
• Browser type and version
• Device type and operating system
• Referring website or URL
• Pages viewed and time spent on the Site
• Approximate location (city and state, not precise street address)

Cookies and Tracking

C. Cookies, Analytics, and Tracking Technologies

We use cookies and similar technologies to operate the Site, understand usage, and improve performance. These include:

• Standard website cookies (for site functionality and preferences)
• Google Analytics 4 (for website measurement and traffic analysis)
• Email tracking (such as opens and link clicks from MailerLite, our email provider)

You can control cookies through your browser settings or opt out of Google Analytics via Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout. If you disable cookies, some features of the Site may not function as intended.

Do Not Track: Because there is no consistent industry standard for how to respond, we do not respond to Do Not Track signals at this time.

3. How Audit Data and Fulfillment Work

A. Audit Data Use

Your Nutrition Friction Audit™ responses are used to:

• Generate your Reliability Score™
• Identify your primary pattern and where your nutrition appears to break first
• Provide educational information about nutrition friction and reliability under schedule pressure

Audit outputs are generated from self-reported information and generalized pattern analysis and should not be interpreted as individualized medical or clinical guidance.

B. Aggregated and De-Identified Insights

We may aggregate and de-identify usage and response patterns to refine our frameworks and improve educational materials. Aggregated and de-identified information does not identify you personally.

C. Product Fulfillment and Delivery Timing

If you purchase Real RDA Plan™, please note that it is not instant delivery. Real RDA Plan™ is a one-time nutrition system design engagement that is assembled and finalized after purchase. To complete fulfillment, we may use your purchase information and the information you provide through the Audit and related intake forms.

4. How We Share Your Information

We may share your information with trusted third-party service providers who help us operate the Site and deliver Services, including:

• Website hosting and security (Bluehost)
• Email marketing and automation (MailerLite)
• Quiz and form tools (Thrive Quiz Builder, Fluent Forms, WordPress)
• Website analytics (Google Analytics 4)
• Payment processing (Stripe via WooCommerce)

These providers are permitted to use your information only as necessary to provide services on our behalf and are expected to protect your information.

We may also disclose information if required by law, in response to a lawful request, to protect our rights or the rights of others, or in connection with a business transfer such as a merger, acquisition, or asset sale.

5. Data Security

We use reasonable technical and organizational measures to help protect your personal information, including secure hosting, SSL encryption, and restricted access practices.

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use the Site at your own risk.

6. Data Retention

We retain personal information for as long as needed to provide the Services, fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion as described in the "Your Rights and Choices" section below.

8. U.S. State Privacy Disclosures

If you are a resident of certain U.S. states, you may have additional rights regarding your personal information, including the right to access, delete, correct, or opt out of certain processing. We do not sell personal information.

You may request access or deletion by emailing [email protected]. We may need to verify your request before completing it.

9. International Users and GDPR

If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and service providers may be located.

For users in the European Economic Area, United Kingdom, or other regions with data protection laws, we process personal information when we have a lawful basis to do so, such as your consent, the performance of a contract, compliance with a legal obligation, or our legitimate interests.

10. Third-Party Links

The Site may contain links to third-party websites or services not operated by us. We are not responsible for the content or privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Site and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take reasonable steps to delete it.