Nutrition infrastructure for founders under pressure

You know what to eat.
So why does everything fall apart when work gets heavy?

You don't have a discipline problem. Your nutrition system wasn't built for the weeks that actually happen. When work gets heavy, it collapses. No amount of knowing what to do fixes that.

Start the Audit → How it works

Takes 2 minutes No signup to start No food logging

Nutrition Friction Score™ EXAMPLE

0/100

Lower score = more friction in your system.

Greg Hurban, founder of Greg's Nutrition Coaching

Greg Hurban, MS

I build nutrition systems for professionals who can't afford inconsistency.

Most nutrition advice is designed for people with unlimited time and attention. That describes nobody running a real business or career. I built this for the founder whose nutrition works fine until the calendar doesn't.

MS in Applied Nutrition BS in Human Nutrition BS in Dietetics

Built for real work schedules No tracking required

Nutrition Friction Audit results preview

Your nutrition doesn't need fixing. It needs an operating layer.

What it actually looks like:

You eat well when the week cooperates. You don't when it doesn't.
The afternoons that should be productive are the ones that aren't.
You recover from heavy weeks slower than the week deserved.
You know what to do. You don't have a system that holds when your week doesn't.

Your pattern has a name.

Two minutes. You'll know what's been breaking your pattern and what to fix first.

Start the Audit →

Free · Takes 2 minutes

What the Audit measures

Four structural inputs that predict where your system will break under pressure.

Does your structure hold when your schedule doesn't?

When your calendar compresses, do your defaults hold, or does everything become reactive?

The Audit measures whether your eating pattern has built-in defaults, or whether it depends on conditions that disappear under pressure.

A pattern that requires ideal conditions will break under real ones. Defaults that run automatically don't.

Is eating something you think about or something that just happens?

Does eating well require ongoing decisions, or does it run on structure?

The Audit measures how much active mental effort your current eating pattern requires. Every food decision pulls from the same cognitive budget you use for high-stakes work.

A system that requires thinking will fail when thinking is maxed out. Structure removes the decision.

Are protein, fiber, and key nutrients showing up consistently, or only when convenient?

Coverage gaps, not just calorie gaps, are what drive energy volatility under pressure.

The Audit measures whether key nutrients show up consistently across your day, or only when conditions allow. Distribution matters as much as total intake.

Inconsistent inputs produce inconsistent outputs. Coverage gaps are often invisible until pressure exposes them.

If one thing would fix most of this, do you know what it is?

The Audit identifies the single constraint generating the most friction in your system. What to correct first.

Most professionals are working on the wrong thing. They optimize one variable while the actual constraint stays unfixed. Your score maps which gap is creating the most friction, so the first fix is the right one, not just the obvious one.

Fix the primary constraint first. Everything downstream gets easier without additional effort.

What your score reveals

Most founders don't have a discipline problem.
Their system just breaks in predictable ways.

Three structural failure points. The Audit identifies which one is driving yours.

Midday Collapse

68 / 100

Lunch becomes reactive. The afternoon pays for it every day.

Coverage

Consistency

Anchor Stability

First fix: a fixed 30g protein lunch that doesn't depend on what the day looks like.

Protein Inconsistency

72 / 100

Enough total intake, but the timing is wrong. Energy drops in the second half of the day, when output matters most.

Coverage

Consistency

Anchor Stability

First fix: move 20–30g of protein to before 10am, before the decision load peaks.

Reactive Eating

61 / 100

Busy days force convenience decisions. Heavy weeks bleed into each other.

Coverage

Consistency

Anchor Stability

First fix: 2 fixed meals at set times + 1 no-prep backup for the days that don't go to plan.

Which pattern is yours?

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What you get

Answer 9 questions about how your system actually holds up

Get your Nutrition Friction Score™, a 0–100 diagnostic of where your system breaks under pressure.

See your primary breakdown pattern

Your results, your pattern, and your first fix. Available immediately.

See where yours breaks.

Start the Audit →

Two minutes from now you'll know exactly where your system breaks and what to correct first.

Take the Audit. Get your score, your pattern, and your first fix. Free.

Not for people who want a meal plan. For founders who want a system that runs without their attention.

Start the Audit →

Free · Takes 2 minutes · No tracking required

Founders who complete the Audit come back for what comes next: a system built to fix exactly what it found.

You know what to eat. So why does everything fall apart when work gets heavy?

I build nutrition systems for professionals who can't afford inconsistency.

Your nutrition doesn't need fixing. It needs an operating layer.

What the Audit measures

Most founders don't have a discipline problem.Their system just breaks in predictable ways.

What you get

Two minutes from now you'll know exactly where your system breaks and what to correct first.

You know what to eat.
So why does everything fall apart when work gets heavy?

Most founders don't have a discipline problem.
Their system just breaks in predictable ways.